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Getting Started with Evergreen Webinars

It's no secret that webinars help attract high-quality leads, boost your brand awareness and ultimately increase sales.

It's time to double down on your webinar strategies.


With more and more companies realizing the potential of virtual events, like webinars, masterclasses, and online summits, it's crucial to stay ahead of your competitors.


The pandemic has turned online businesses on their heads...in that online learning has become the norm.

We've realized in-person events and engagement can be replaced with wider-reaching webinars and online events, making them a valuable tool for your marketing strategy.

If you aren't currently harnessing the power of online events, you're missing out.

If you are, check if you can make it better and higher-converting.


Here are a few things to consider when you're just starting to harness the power of online events to sell more courses and enroll more clients without live launching all the time.



Choosing Your Event/Webinar Title

One of the most critical aspects of running a successful webinar campaign is selecting the right title. The title needs to align with your ideal clients' desired results and the transformation your audience will experience after attending your webinar.


Don't be afraid to come up with a few ideas and then survey your audience. If they're involved in the process, they're more likely to sign up for the webinar.



Decide on a Goal

While most webinars are created with the goal of converting prospects into clients, that doesn't always have to be the case.

Other goals can include:

  • increasing brand awareness (especially when you're just starting out)

  • building authority

  • building an email list

By identifying the primary goal of your webinar, you can design the content and messaging to best achieve that goal.



Decide on Format

The next step is to decide on the format of your webinar.


Possible formats include:

  • a masterclass, training, webinar

  • online summit

  • online challenges

  • a video series.

Choose the one that aligns best with your goals and audience preferences.


A masterclass/training/webinar typically offers a deep dive into a particular topic, focuses on teaching specific skills, and provides a mix of teaching and selling. Your audience may resonate with one name more than another even though they are essentially the same format.


An online summit is a series of webinars or presentations delivered typically over several days. It may also involve collaboration with other experts.


Finally, a video series usually breaks up your nurture and selling content into shorter videos that can be released over time. This is more bite-sized information so can suit some niches better.



Live or evergreen?

Another factor to consider when deciding on the format is whether to go live or use an automated webinar.

Live webinars allow for real-time interaction with the audience, which can help build engagement and trust. On the other hand, automated webinars can be more convenient for the presenter and allow for flexibility in scheduling.



When it comes to running a successful webinar campaign, it's crucial to choose the right title that resonates with your ideal client and aligns with your desired results. From there, it's essential to determine the primary goal of your webinar and select the format that best suits your audience's preferences and achieves that goal. With these tips in mind, you can leverage the power of evergreen webinars to sell more courses and enroll more clients without live launching.



Looking to incorporate webinars into your marketing strategy?

Whether you're looking for an all-in-one webinar platform, or you're looking to outsource the webinar setup, we've got you covered!

More information here:


Need help handling the tech?

I help course creators and coaches build out their courses and nurture funnel so that they don't need to be bogged down by the tech and can focus their precious time and energy on helping clients achieve their goals.

tech help for course creators and coaches

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